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http://dspace.univ-tiaret.dz:80/handle/123456789/8593| Title: | التسويق الرياضي بالجزائر بين الواقع والافاق :دراسة حالة بعض الاندية الجزائرية |
| Authors: | قلتة, امحمد حمدي, محمد صلاح الدين |
| Keywords: | التسويق ،التسويق الرياضي ،الهيئات الرياضية |
| Issue Date: | 2020 |
| Publisher: | université ibn khaldoun-tiaret |
| Abstract: | يتطرق هذا الموضوع الى التسويق الرياضي على مستوى المنظمات الرياضية حيث تتجلى اهميته في ابراز الدور الفعال الذي يلعبه التسويق الرياضي بمختلف اساليبه ومكوناته وتاثيره داخل المنظمات الرياضية وخاصة في الاندية الرياضية، اذ يعتبر احد الوسائل التي يجب ان تساهم في حل بعض المشاكل خاصة المادية التي تتعرض لها المؤسسات الرياضية من خلال تطبيقها لاستراتيجية التسويق الرياضي في الجزائر. |
| Description: | This topic deals with sports marketing at the level of sports organizations, where its importance is evident in highlighting the effective role that sports marketing plays in its various methods, components and influence within sports organizations, especially in sports clubs, as it is considered one of the means that must contribute to solving some of the obstacles, especially the material they are exposed to. Sports institutions through their application of sports marketing strategies in Algeria. Through this study, one can learn about sports marketing and its own strategies within sports institutions and know its importance in enhancing their financial resources and reducing the financial burden, as well as adopting it as a mechanism to achieve its goals by raising its performance. |
| URI: | http://dspace.univ-tiaret.dz:80/handle/123456789/8593 |
| Appears in Collections: | Master |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TH.M.COM.AR.2020.32.pdf | 3,46 MB | Adobe PDF | View/Open |
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