Veuillez utiliser cette adresse pour citer ce document :
http://dspace.univ-tiaret.dz:80/handle/123456789/9559| Titre: | The role of social media in the local touristic promotion in Algeria - Outlook study on a sample of social media users- |
| Auteur(s): | Benia, Sabrina Beldjilali, Fatiha |
| Mots-clés: | social media touristic promotion ouristic marketing mix |
| Date de publication: | 15-jan-2023 |
| Editeur: | FACULTE DES SCIENCES ECONOMIQUES , SCIENCES COMMERCIALES ET SCIENCES DE GESTION |
| Référence bibliographique: | https://www.asjp.cerist.dz/en/article/213790 |
| Collection/Numéro: | مجلة الدراسات التجارية والاقتصادية المعاصرة المجلد 6 العدد 1; |
| Résumé: | This paper aims at studying the importance of social media in the touristic promotion in Algeria and, thus, lifting up this vital sector. To do this, we conducted an outlook study on a sample of Facebook users. To reach the study objectives, we designed a questionnaire and distributed it to the sample of the study that included 94 Facebook users. Moreover, we sued SPSS for data procession. Findings show big importance and benefits for social media in promoting tourism. Finally, the study recommends the touristic agencies to shift towards promotion of their products on internet via social media. |
| URI/URL: | http://dspace.univ-tiaret.dz:80/handle/123456789/9559 |
| ISSN: | 2716-8972 |
| Collection(s) : | volume 06 |
Fichier(s) constituant ce document :
| Fichier | Description | Taille | Format | |
|---|---|---|---|---|
| The role of social media in the local touristic promotion in Algeria - Outlook study on a sample of social media users-.pdf | 457,24 kB | Adobe PDF | Voir/Ouvrir |
Tous les documents dans DSpace sont protégés par copyright, avec tous droits réservés.