Please use this identifier to cite or link to this item: http://dspace.univ-tiaret.dz:80/handle/123456789/9559
Title: The role of social media in the local touristic promotion in Algeria - Outlook study on a sample of social media users-
Authors: Benia, Sabrina
Beldjilali, Fatiha
Keywords: social media
touristic promotion
ouristic marketing mix
Issue Date: 15-Jan-2023
Publisher: FACULTE DES SCIENCES ECONOMIQUES , SCIENCES COMMERCIALES ET SCIENCES DE GESTION
Citation: https://www.asjp.cerist.dz/en/article/213790
Series/Report no.: مجلة الدراسات التجارية والاقتصادية المعاصرة المجلد 6 العدد 1;
Abstract: This paper aims at studying the importance of social media in the touristic promotion in Algeria and, thus, lifting up this vital sector. To do this, we conducted an outlook study on a sample of Facebook users. To reach the study objectives, we designed a questionnaire and distributed it to the sample of the study that included 94 Facebook users. Moreover, we sued SPSS for data procession. Findings show big importance and benefits for social media in promoting tourism. Finally, the study recommends the touristic agencies to shift towards promotion of their products on internet via social media.
URI: http://dspace.univ-tiaret.dz:80/handle/123456789/9559
ISSN: 2716-8972
Appears in Collections:volume 06



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.