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http://dspace.univ-tiaret.dz:80/handle/123456789/8602| Title: | العوامل الداعمة للولاء لدى المستهلكالجزائري اتجته الخدمات المصرفية |
| Authors: | مصطفاوي, عبد الله عبد الله, منصور |
| Keywords: | تسويق الخدمات المصرفية ،الولاء ،استراتيجيات مصرف الخليج الجزائر . |
| Issue Date: | 2020 |
| Publisher: | université ibn khaldoun-tiaret |
| Abstract: | ان ما يعيشه عالم الاعمال من تطورات في مجال التعاملات بين المؤسسات وزبائنها متاحا واسعا بحيث تعدى البعد التبادلي الامر الذي رفع من مستوى التحدي لدى اصحاب القرار وخاصة اهل التسويق وهو الذي فتح باب المنافسة ولكن من جانب الراس مال الزبوني الخليج الجزائر للقيام بالدراسة عليه من خلال تتبع المعطيات وكذلك الاعتماد على بعض الاجراءات التي يمكن ان تكون لها الدور الفاصل في حياتي المؤسسة |
| Description: | The developments that the business world is experiencing in the field of dealings between institions and their customers has know a wide openness that trancends the reciprocal dimension ,which raised the level of challenge for decision-makers,especially marketing people ,which opened the doorto competiton,but beside it the customer capital. The gulf bank of Algeria was chosen to conduct the study on it by tracking data ,as well as relying on some procedures that could have a decisive role in the institution life. So that the descriptive and analytical method was applied to complete the applied study ,and the information was collected based on the desk survey in the theoretical side. Through observation ,we concluded that gulf bank of algeria relies on developing and strenthening the loyalty of its customers by relying on its products, especially complementary ones,and accordingly we got acquainted with the most important results ,including proposing some recommendations and providing some prospects for future studies. |
| URI: | http://dspace.univ-tiaret.dz:80/handle/123456789/8602 |
| Appears in Collections: | Master |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TH.M.COM.AR.2020.35.pdf | 1,43 MB | Adobe PDF | View/Open |
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