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http://dspace.univ-tiaret.dz:80/handle/123456789/16441| Title: | جاذبية محتوى مواد العلاقات العامة الإعلامية وأثرها على تعزيز الولاء للمؤسسة |
| Authors: | مشروب, ويسام |
| Keywords: | جاذبية المحتوى الولاء المؤسسي مواد علاقات العامة الإعلامية مؤسسة بيمو |
| Issue Date: | 18-Jun-2025 |
| Publisher: | جامعة ابن خلدون-تيارت |
| Abstract: | تهدف هذه الدراسة إلى معالجة موضوع جاذبية محتوى مواد العلاقات العامة الإعلامية وأثرها على تعزيز الولاء المؤسسة من خلال طرح السؤال الرئيسي التالي: كيف تؤثر جاذبية محتوى مواد العلاقات العامة الإعلامية على ولاء جمهور مؤسسة بيمو؟ اعتمدنا على المنهج الوصفي التحليلي المناقشة وتحليل مخرجات الدراسة عبر استخدام اداة البحث المتمثلة في الاستبيان بشكله الالكتروني والذي تم تطبيقه على عينة من زبائن مؤسسة بيمو والتي قدرت ب 150 مفردة. |
| Description: | This study aims to address the topic of the attractiveness of public relations media content and its impact on enhancing institutional loyalty, by posing the following main question: How does the attractiveness of public relations media content affect the loyalty of BIMO’s audience? We adopted the descriptive-analytical method to discuss and analyze the study’s findings, using an electronic questionnaire as the research tool. It was administered to a sample of BIMO’s clients, estimated at 150 individuals. Our field study led us to several key findings, including: Most participants feel that the media content provided by BIMO enhances their trust in the institution. The relationship between the type of media content and institutional loyalty is not only based on the quality of information, but also on the extent to which it reflects the audience’s values and expectations. Visual elements such as colors and design play more than just an aesthetic role; they have a real impact on shaping the emotional and cognitive perception of the institution. There is a consensus that attractive designs strengthen the connection between the audience and the content, which is a positive outcome for public relations strategies that utilize visual elements as a central component. Media content has a significant influence on the audience’s decision to continue following the brand, indicating the powerful role that media content plays in attracting and retaining audiences. |
| URI: | http://dspace.univ-tiaret.dz:80/handle/123456789/16441 |
| Appears in Collections: | Master |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TH.M.COMU.2025.25.pdf | 2,28 MB | Adobe PDF | View/Open |
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