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http://dspace.univ-tiaret.dz:80/handle/123456789/15097| Title: | دور التسويق الإلكتروني في زيادة المقروئية في المكتبات الجامعية |
| Authors: | سباعي, فاطمة |
| Keywords: | المكتبات الجامعية التسويق الإلكتروني البريد الإلكتروني العروض الترويجية |
| Issue Date: | يون-2024 |
| Abstract: | تلعب المكتبات الجامعية دورا هاما في توفير المعلومات والمصادر التعليمية للطلاب،وتعد جامعة إبن خلدون تيارت من الجامعات الجزائرية التي تولي إهتماما كبيرا بتطوير خدماتها المكتبية وتعزيز ثقافة القراءة لدى طلابها، بحيث تهدف هذه المذكرة إلى دراسة دور التسويق الإلكتروني في زيادة المقروئية عند الطلبة الجامعيين في مكتبة جامعة إبن خلدون تيارت. |
| Description: | The academic library plays an important role in providing information and educational resources for students. The University of IbnKhaldounTiaret is an Algerian university that places great importance on developing its library services and promoting a culture of reading among its students . The objective of this research is to study the role of electronic marketing in increasing readership among university students at the University of IbnKhaldounTiaret library. The study used a descriptive methodology to collect and analyze data, designing a questionnaire survey that was distributed to the study sample and reviewed by a group of experts. Based on the study results, which showed the role of electronic marketing in increasing readership among university students, the study recommends. 1 .Expanding the use of electronic marketing methods 2 .Diversifying promotional and cultural offerings 3 .Providing an appropriate reading environment 4 .Motivating students to make use of the library's services The goal is to encourage and incentivize students to utilize the resources and services provided by the university library. |
| URI: | http://dspace.univ-tiaret.dz:80/handle/123456789/15097 |
| Appears in Collections: | Master |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TH.M.BIB.2024.05.pdf | 3,15 MB | Adobe PDF | View/Open |
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