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http://dspace.univ-tiaret.dz:80/handle/123456789/13402| Title: | دور الإشهار التلفزيوني في الترويج للعنف-دراسة حالة لإشهار قهوة أروما، لاكتوفيبر، مشروب نقاوس على قناة الشروق نموذجا |
| Authors: | طيروش, عائشة رويشد, عائشة |
| Keywords: | الإشهار التلفزيوني العنف الثقافة الجزائرية المتلقي |
| Issue Date: | Jun-2023 |
| Publisher: | جامعة ابن خلدون-تيارت |
| Abstract: | توصلنا من خلال دراستنا إلى تفسير ظاهرة الترويج للعنف في الإشهارات التلفزيونية، وقد تكونت عينة دراستنا من 03 حيث اتبعنا في إنجاز دراستنا إلى منهج دراسة حالة، ولتحقيق أهداف بحثنا تم الاعتماد على TV إشهارات خاصة بقناة الشروق أسلوب تحليل المحتوى والذي تكون من 09 فئات موزعة على فئات الشكل وفئات المضمون وقد توصلنا على نتائج أهمها أن أسباب استخدام العنف في المضامين الإشهارية يرجع لعدة عوامل منها ثقافة الممارسة الإعلامية وفي أواسط القنوات الفضائية |
| Description: | Through our study, we have reached an interpretation of the phenomenon of promoting violence in television advertisements, and our study sample consisted of 03 advertisements for Al Shorouk TV channel, where we followed the case study approach in completing our study, and to achieve the goals of our research, the content analysis method was used, which consisted of 09 categories distributed on Categories of form and categories of content, and we have reached results, the most important of which is that the reasons for using violence in advertising contents are due to several factors, including the culture of media practice and in the middle of satellite channels, and its adoption as a tool to attract the recipient, and these scenes affect the recipient by instilling a culture alien to Algerian society and rebellion against the values of religion, And that is through learning by observing and extensive exposure to these contents and individuals who prefer exposure to violent contents in the media and that they are originally aggressive and use them to justify their violent behavior as normal behavior. Our study also showed a correlation between the intensity of exposure to violence in advertisements and the recipient's preference for aggression, as well as a correlation between the rate of exposure to violence and the perception of the social reality presented. We concluded our study with a set of general proposals to reduce the phenomenon of violence and its impact on the audience in the media. |
| URI: | http://dspace.univ-tiaret.dz:80/handle/123456789/13402 |
| Appears in Collections: | Master |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TH.M.SOC.2023.61.pdf | 2,38 MB | Adobe PDF | View/Open |
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