Linguistic Dynamics in Algerian media: the Diglossic Interaction between Algerian Arabic and Modern Standard Arabic the case study of khalouna positive

Abstract

This study investigates the linguistic dynamics in Algerian media, focusing specifically on the TV show ‘Khalouna Positive’ through the framework of diglossia. It studies the coexistence and functional distribution of Modern Standard Arabic (MSA) as the High variety and Algerian Arabic (AA) as the Low variety. A mixed-method approach is employed: qualitative content analysis of selected episodes highlights instances of diglossia and code-switching, while a questionnaire gathers viewers’ attitudes towards language use. The findings reveal a clear functional separation between MSA and AA, with frequent occurrences of code-switching. Respondents express a preference for using AA in entertainment contexts, while MSA is maintained as the preferred language in formal situations. The results provide valuable insights into language practices in Algerian media and suggest potential directions for future research. This study enhances a broader understanding of language ideology in multilingual societies and emphasizes the media's role in reflecting and shaping linguistic norms in contemporary Algeria.