designing a user-centric mobile app for promoting eco-friendly behavior

Abstract

This master’s thesis explores the design of a mobile application promoting environmentally friendly behavior among citizens. The research investigates existing user psychology, behavioral patterns, and motivational factors influencing eco-friendly actions. The user-centric application incorporates intuitive interfaces, gamification elements, and personalized feedback mechanisms to promote citizen engagement in activities like proper waste disposal, reporting overflowing bins, reducing single-use plastics, and waste segregation. This research contributes to building a sustainable society by leveraging mobile technology to encourage eco-friendly practices. The derived design principles and findings serve as a potential blueprint for future mobile applications aimed at driving positive environmental change..