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http://dspace.univ-tiaret.dz:80/handle/123456789/15057| Title: | اتجاهات المستهلك نحو الإعلان التلفزيوني الجزائري |
| Authors: | بوشنافة, سهام |
| Keywords: | الاتجاهات الصورة الذهنية الترفيه افساد القيم |
| Issue Date: | يون-2024 |
| Publisher: | جامعة ابن خلدون-تيارت |
| Abstract: | هدفت الدراسة الحالية الى معرفة طبيعة اتجاهات طلبة قسم العلوم الاجتماعية نحو الإعلان التلفزيوني الجزائري بجامعة تيارت ، ولتحقيق الهدف تم استخدام الأدوات التالية: استبيان اتجاهات المستهلك نحو الإعلان التلفزيوني -دليل المقابلة مع بعض طلبة قسم العلوم الاجتماعية بجامعة تيارت لمعرفة انطباعات المستهلك نحو الاعلان التلفزيوني تم تطبيقهم على عينة قوامها 80 طالب وطالبة من قسم العلوم الاجتماعية ، والتي تم اختيارها بطريقة عشوائية ، وهذا بعد التحقق من الخصائص السيكومترية للأدوات. |
| Description: | The current study aimed to understand the nature of the attitudes of students in the Department of Social Sciences towards Algerian television advertising at the University of Tiaret. To achieve this goal, the following tools were used: 1) a questionnaire on consumer attitudes towards Algerian television advertising, 2) an interview guide with some students from the Department of Social Sciences at the University of Tiaret to understand consumer impressions of television advertising. These tools were applied to a sample of 80 male and female students from the Department of Social Sciences, selected randomly, after verifying the psychometric properties of the tools. The study yielded the following results: The nature of the attitudes of students in the Department of Social Sciences towards Algerian television advertising is negative. There are no statistically significant differences in consumer attitudes towards Algerian television advertising attributed to the demographic variables (gender, age). The results of the current study agree with those of some studies in this field, which indicated that consumer (student) attitudes towards television advertising on satellite channels were negative. The study concluded with a set of suggestions that benefit both advertisers in general and students in particular. |
| URI: | http://dspace.univ-tiaret.dz:80/handle/123456789/15057 |
| Appears in Collections: | Master |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TH.M.PSY.2024.79.pdf | 3,33 MB | Adobe PDF | View/Open |
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