Investigating the Incorporation of Emojis in Online Formal Communication

Abstract

Emojis serve as pivotal tools in shaping online discourse, facilitating expression, and enhancing engagement. Understanding their role within specific formal academic contexts is essential for effective communication practices. In this regard, the research at hand investigates the incor-poration of emojis in online formal communication, focusing on first-year students at Ibn Khaldoun University of Tiaret within the Algerian context. With limited research on this topic in Algeria, this research work aims to explore different aspects of emoji usage and interpretation among students, along with their significance in online formal communication between students and their teachers. Employing a mixed-methods approach, data is gathered through a question-naire administered to a one hundred and two (102) students and semi-structured interviews conducted with eight (08) lecturers. The findings reveal a notable gender discrepancy in emoji usage, with female students displaying a proclivity for frequent utilization, whereas lecturers tend to prioritize maintaining professionalism and clarity by refraining from emoji incorpora-tion. This in fact highlights the need for further research to refine communication strategies and bridge gaps between educators and students.