Deconstructing the Metaphorical Expressions in Facebook Posts amongst Bloggers

Abstract

This study aims to investigate the utilization of metaphorical expressions by bloggers in their Facebook posts and how these expressions influence readers' perceptions of the discussed issues. The research employs the principles of deconstruction to analyze the underlying assumptions and meanings conveyed through these metaphorical expressions. To achieve these objectives, the study employs two resea rch tools: a questionnaire and observation. The questionnaire collects data on the frequency and types of metaphorical expressions used by bloggers in their Facebook posts, as well as readers' perceptions of these expressions. The observation method analyz es the context and language employed in Facebook posts to identify the underlying assumptions and meanings behind the metaphorical expressions. The findings of this study provide a comprehensive understanding of the role of figurative language in social me dia communication and its impact on shaping meaning. The study contributes to the existing literature on the use of metaphors in social media communication, offering insights into effective communication strategies for bloggers and their ability to shape r eaders' perceptions of significant issues.