Please use this identifier to cite or link to this item: http://dspace.univ-tiaret.dz:80/handle/123456789/10419
Title: A Measurement Model Of Brand Image And Perceived Quality
Authors: Hachemaoui, Kamel
Hallouz, Mohamed Amine
Keywords: Consumer Behavior
perceived quality
Brand Image
Issue Date: 20-يول-2021
Publisher: كلية العلوم الاقتصادية والتجارية وعلوم التسيير
Citation: https://www.asjp.cerist.dz/en/article/160052
Series/Report no.: مجلة الدراسات التجارية والاقتصادية المعاصرة;Volume 4, Numéro 2
Abstract: This study aims to investigate the determinants of brand image and perceived quality trough a measurement model, these determinants concerning to non-product related attributes (price and consumer imaginary side) and perceived quality in sport shoes market to Algeria. This study falls within the field of consumer behavior, and aims to test a scale of psychological aspects related to the brand image and its suitability with perceived quality. Accordingly, this will help future studies in applying these measurements in the Algerian market. A questionnaire tool adopted in order to collect data for 208 consumers, we used exploratory factor analysis and confirmatory factor analysis to confirm the study model. The results of this study shows that there is a relationship between brand image and perceived quality through the measurement model.
URI: http://dspace.univ-tiaret.dz:80/handle/123456789/10419
Appears in Collections:volume 04

Files in This Item:
File Description SizeFormat 
A measurement model of brand image and perceived quality.pdf533,09 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.