Investigating the Motives Behind English Language Use in the Algerian Society Commercials Sign Spots in Tiaret City as a sample

Abstract

The act of displaying one's native tongue in public is a tradition that extends back before written history. This kind of behavior or action has just recently received attention. Thus, the current research investigates the expansion of the English language in Tiaretian public and commercial settings, in addition to, the more widespread use of English in Algeria. The purpose of the study is to investigate the reasons behind the prevalence of the English language in professional contexts. This subject is investigated using a variety of research approaches. The respondents were given a questionnaire, and 10 faculty teachers from Ibn Khaldoun University and ENS were interviewed using a semi-structured format. The respondents were conveniently chosen. An examination of signage in Algeria, as well as, those in other countries across the world reveals that the vast majority of English-language labels are designed with financial gain rather than linguistic precision in mind (lingua franca).