Investigating the Role of Pragmatics in Online Marketing Strategies

Abstract

The current study aims at exploring the Important role of pragmatics and its implications for online marketing strategies in the clothing industry in Algeria. Pragmatics, as a subfield of linguistics, examines how context influences the interpretation of meaning in communication. The study aims to provide insights into how clothing brands tailor their marketing strategies to resonate more effectively with local consumers. Through a mixed-method approach both qualitative and quantitative, a content analysis method is implemented to sample a group of marketing posts and videos on social media, and also a sample group of 100 clients with a university level background. This research highlights the importance of understanding both linguistic nuances and cultural context in developing successful marketing campaigns