Investigating the Use of Code Switching by Social Media Influencers on Instagram.

Abstract

This research work aimed at investigating the use of code switching by Algerian social media influencers in Instagram. For the purpose herein, the research adopts mixed methods of both quantitative and qualitative methods that include a questionnaire designed for six Algerian influencers, who are active in Instagram and have number of followers, as well as a video of two Algerian motivational social media influencers. After interpreting the collected data, the main findings of this study show that Algerian influencers often uses code switching in their posts, videos or stories in order to either express solidarity, show prestige or to fill their lexical gaps .