Investigating the linguistic landscape of tiaret speech community in the era of English language globalization

Abstract

The present examination investigates the extension of English use in Algeria through analyzing the spread of the English language and its impact in forming the Linguistic Landscape of Algeria (Tiaret speech community), accordingly influencing the linguistic situation in Algeria. This research work attempts to determine the features affecting Algerians to utilize English in their daily communication, and in business areas; as a result, affecting directly and indirectly the Algerian languages and language practices and attitudes within society. The motivating factors for the display of English are addressed using Spolsky’s theory of Language Choice. To this purpose, both qualitative and quantitative tools were used, i.e., a questionnaire was posted online for all Tiareti citizens, and on all the groups of Ibn Khaldoun University, all the shop and building signs labelled in English were photographed. The pictures were supplemented with an interview conducted with some shop owners who use English on their shop signs to gain an in-depth understanding about the real reasons behind the use of English in sings. Despite the small number of its speakers, the residents of Tiaret show a great tolerance and acceptance towards English. The results reveal that the majority of signs labelled in English are of a subjective nature and the spread of English in Algeria is an offshoot of globalization. The end is planned to open further research and conversation associated with the field.